A Fresh Take on Supply Chain Innovation
Companies are presented with many opportunities when they decide to enter a new market. Venturing into unfamiliar territory offers a unique chance to innovate and make changes that benefit the business as a whole. One of PepsiCo’s growth strategies is to proactively adapt to emerging market trends for natural, healthy, and nutritious beverages. The strategy makes the company’s supply chain more global and complex. It also presents new challenges and risks.